Reflections on Chuck in 3-D

| February 3, 2009 | 0 Comments

Last night, the latest gimmick from NBC was unveiled on a unsuspecting public. A episode of the show “Chuck” was aired in ‘glorious 3-D’. This show is on my TV viewing rotation, so I would have watched it anyway.
Chuck (Zachary Levi) is a show of a computer tech worker at a ‘big box’ electronic store, who by a comic set of circumstances, ends up with the entire NSA database stored in his head. he is protected by two NSA agents (Adam Baldwin, Yvonne Strahovski). There is also a weekly subplot revolving around Chuck’s co-workers at the big box store.
What didn’t work: The 3-d effects. It appears that the technology has not changed much since the technology debuted in the 1950′s. It appears that using the glasses , along with the red/blue hue in the program, forced the viewing experience to be fuzzy. The 3-d effect came out when my eyes attempted to focus on images. Sometimes it worked, sometimes it didn’t. I attribute this to two possible factors. First, I wear eyeglasses with a glare reflective coating. Second, our main television is a RCA 26 inch TV purchased in 1985. I’m not sure if the viewing experience was better on a larger screen. I would be interested to receive feedback on this.
Missed opportunity to cross promote with Facebook. Chuck references a Facebook group in this episode. When I accessed my Facebook account, I could not find the group. TV show have not figured how to cross promote with Social Networking sites.
This show should also partner with Best Buy, they could offer the ‘Chuck product of the week”.
What did work: Story, story, story. The ability to mix the weekly main spy story with the sub-story in the big box store. The ability to keep me laughing for the hour. This is what Hollywood forgets, it always comes back to the story. What do you think?
Filed Under: CSG Blog

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